Swerve.
The contrarian
Listens to a different track entirely.
.01 - Field notes
Swerve hears the song everyone's playing and goes looking for the B-side.
Swerve is not contrarian for the bit. Swerve is contrarian because most popular things are popular for boring reasons.
Swerve's playlist will outlive yours. Swerve's holiday recommendation will be the best one you ever take. Swerve is, quietly, almost always right.
Habitat
Wherever the algorithm isn't.
Born for
People who clocked, around 32, that the consensus is mostly an ad.
.02 - The rules of swerve
Read the second-best review.
The five-star ones were written by the marketing team's cousin.
If everyone's there, you're late.
The good bit happened two years ago and three streets over.
Recommend in private.
The best things stay good because nobody monetised them yet.
Nemesis
The trending tab. The 'have you seen this???' group chat.
Signature move
A tape you've never heard of, on repeat for a month.
Surge
Pushes when most people pause.
Carve
Cuts a new line through the day.
Wear Swerve.